All over the world, millions of users have signed up to social networking sites, spending an average of an hour every day communicating online. Social networking sites are the internet equivalent of a continuous video-conference call between friends, in which users present their “face” to the world, sharing as much detail as they want – with photographs, personal information, diaries and opinions. Letters, phone calls and emails were once the normal methods of communication, but social networking sites have now become the personal news service. People exchange ideas, invitations and social chat with unlimited audiences.
Sociologists say that networking is changing our lives forever. We are in the middle of a social revolution that is moving so rapidly that nobody can predict its impact in the years to come. Facebook, for example, started as a college network for students at Harvard in the USA. It spread quickly to other universities, and students swapped photographs, formed clubs and exchanged gossip. When the students finished their studies, they carried their social networks with them to their places of work and increased their circle of friends even more. It is very simple to join. You register for free online, post a picture of yourself with some information (as little or as much as you want), then look for friends. The system is hugely popular but there are many critics, especially from the business world. Many bosses and managers are frustrated at the amount of office time that is wasted by their staff, who spend too much time on the networking sites. However, supporters of these sites insist that there is no reduction in effort and productivity, that it is no different from people taking breaks or making cups of coffee. There is also the prediction by certain researchers that before long there will be people who find it almost impossible to break away from these sites. They will suffer from a form of social networking addiction. On a wider scale, many believe that social networking will reduce real life relationships, because we will exchange handshakes and hugs for the keyboard. This could also mean that our physical health will suffer as a result of sitting for long periods in front of the screen. One of the big advantages is that links are not cut if people move home or change jobs. You don’t have to be sitting opposite each other in order to exchange information. As one 40-year-old woman said, “I lost contact with my school friends, but today’s generation won’t.” The disadvantage of this, as some people see it, is that personal links and close communities might disappear. Critics are very forceful in their opposition. With so many millions of people posting personal information on their social networking pages, there is the problem of not knowing exactly who they are inviting into their lives. They are in effect offering private details to complete strangers. How long will these social networking sites last? The experience of recent years has shown us that we soon become bored with new technologies and move on to the next trend. Anyway, once you have accumulated all of the friends you can manage, what do you do next
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